Phone 02476 654321

International Trade

Meet the Team

Our team of International Trade Advisers is here to help you with everything you need for export success. With years of experience and an enviable track record they can help you assess your capabilities, identify potential markets and develop an export strategy aimed at successfully exploiting the global marketplace.

Louise Wall - Group Commercial Director

Louise became the Coventry and Warwickshire Chamber’s Group Commercial Director in the summer of 2014 and is responsible for overseeing International Trade at the Chamber. Louise has a breadth of experience across the public and private sector having headed up a successful small consultancy business for nearly ten years, as well as key roles within Local Authorities, with an emphasis on the economy and enterprise. She was previously Head of Sustainable Communities at Warwickshire County Council and founder member of the Coventry and Warwickshire Local Enterprise Partnership Executive board. 

Ajay Desai - Head Of International Trade

Ajay became the Coventry and Warwickshire Chamber’s Head of International Trade in 2015 and is responsible for overseeing International Trade delivery in Coventry & Warwickshire. Ajay has a breadth of experience and has been with the Chamber for 17 years. He leads the West Midlands international trade teams on ICT, Life Sciences, Diversity and India. He has organised numerous trade visits to Australia, China, Hong Kong, Singapore, India, Ghana, Nigeria, South Africa, the USA, Continental Europe and the Caribbean. 

Contact Ajay for: • Life Sciences and ICT sector enquiries at:  

Gemma Basterfield - International Trade Adviser & Export Documentation

Gemma has worked at the Chamber of Commerce for 8 years, spending 2 years on the European Projects team where she was heavily involved in a range of transnational assignments. Having joined the UKTI team in 2013, Gemma’s focus is on assisting first-time exporters and providing export documentation expertise. 

Contact Gemma for: • Export documentation at:

James Ahearne - International Trade Adviser 

James has 7 years of international trade experience and works with Coventry & Warwickshire businesses to help them develop export markets. James deals with companies at any stage of the export process; from new to export through to experienced global businesses. James previously led the UKTI West Midlands Environmental Technologies Cluster, organising trade missions around the world and hosting foreign delegations to the UK to promote British products and services. 

Contact James for: • Environmental Technologies  • Energy and Infrastructure sector enquiries • General export enquiries at:

Kati Hope - International Trade Adviser 

Kati has worked in International Trade since graduating from Cardiff University in 2001, mostly in private sector manufacturing companies. In her early roles she worked in export documentation/ shipping, before progressing to the position of International sales manager for an East Midlands-based chemical manufacturer. Kati has first-hand experience of breaking into and maintaining business in challenging export markets. Kati works with companies of all sizes and levels of international business experience across all industry sectors. 

Contact Kati for: • Chemical industry • Europe and Turkey • e-Exporting enquiries at:

Brian Mountford - International Trade Adviser 

Brian has been an International Trade Advisor for ten years and has a strong background in UKTI products and services and delivery of Government-funded programmes. He has a wealth of experience dealing with industries of all types and sizes and has helped many companies develop new export markets for their products. Brian is the first point of contact for Advanced Engineering and Construction companies. An experienced Trade Visit leader, Brian has led overseas missions to China, Hong Kong, India, Spain and the Caribbean. 

Contact Brian for: • Advanced engineering • Construction and Automotive sector enquiries at: 

Parminder Hayer - International Trade Adviser 

Parminder has worked as an International Trade Adviser for more than a decade and has a wealth of experience working with companies from a wide range of sectors. He is the West Midlands Regional lead for ICT and is the first point of contact for Food and Drink and Creative sectors in Coventry & Warwickshire. Parminder has lead Trade Missions to the USA, Hong Kong, Singapore, Germany, France, and Slovenia. 

Contact Parminder for: • Food and Drink and Creative sectors enquiries at:




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If you have a question you would like to ask, please use one of the following contact methods below:

Phone 024 7665 4321
Fax 024 7645 0242

Coventry and Warwickshire Chamber of Commerce

Chamber House, Innovation Village

Cheetah Road

Coventry, CV1 2TL


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